Snickers like the candy bar? No. Sneakers like the shoe.

This article was perhaps interesting. Brands target certain people based on what they like, and mutual brands and items. People now a days wear specific clothing because of the image it promotes, and the image behind it. I also believe that the celebrities make a huge impact on who buys the item. For example, Kim Kardashian. Herself and her sisters own a clothing line, which they promote day by day. People like us, want to be dressed with the "latest" clothing available. Which makes us buy things even more if a celebrity promotes them. Although, I also believe there are people who wear a certain brand not because of the look, but on the comfort and the ability to buy the product.